Meeting season has started

As usual fall season is the busiest time of the year for Create’s Audiovisual department. We have started off this season with some new equipment and innovations.

Create Multimedia has supported the RADECS conference at the Oud Sint-Jan venue in Bruges, from 14-18th September 2009. The conference boasted full-HD audiovisual support,  including speaker ready room.

speaker ready room

AV support with HD Barco projector

Furthermore our ePoster system was present, for the conference delegates.

electronics posters being used at the Reumathology conference

Electronic posters are used instead of the old fashion posterboards. More info can be found in this dedicated post.

New equipment

Create Multimedia continues its investment in a total service for conferences.

We have recently acquired Sennheiser G3 ew 500 wireless systems, and additional lighting and audio equipment.

Barco Screenpro 2 HD is also available in our renting department to further enhance our support of your conference.

Nokia N97 interactive campaign

Nokia’s new flagship device, the Nokia N97 was launched in the Benelux in a very interactive way. Using Adobe Flash and Adobe Air we created an application that shows the key aspects of this great device.


Giant phones were created to market this device on key locations. The touchscreen response is great.


The Nokia flagship store also got an update. The N97 iWindow with daylight rear projection foil is a great example of interactive retail marketing.

Users can experience this phone on large size touchscreens, interactive windows, … Adobe Flash did a great job even on this high-quality resolution and with a lot of fullscreen video involved.

The application itself is very advanced, just like the actual device. You can almost make phonecalls with it :) Tooltips guide the users through the N97′s interface.

Earlier this year we accepted quite a challenging project. The making of a Full HD interactive ball throwing game. This huge frame, with dimensions up to 3 meters wide and 1,2 meters high, had to be touch sensitive, stable, vandalism proof, have good contrast/brightness and be Full HD-capable…  Oh yeah, and the job had to be done within a 3 week deadline. During summer it was present on every major music festival in Belgium, and about 500 people a day played this quite exciting game.

Here is a quick summary of the development of this challenging project;

First of all we ordered a special protective glass plate with a thickness of 2.5 cm. We had to make sure it was strong enough, so the balls wouldn’t break or damage the glass. The glass has a special anti-reflective coating to optimize the visibility of the projection.

The optical camera touchframe is applied to the front of the glass, but because the optical system is very fragile, we had to make sure the touchscreen camera’s and backlights are well protected from incoming fire.

In this picture we are mounting the Daylight rear projection film on the back of the glass.

looking for spots in the projection foil

In the meanwhile our Flash developers started designing and developing the game. Game development in Adobe Flash on a 1920px *1080px resolution is quite a challenge, a lot of time was spent optimising the graphics and video’s. Because there are so many video’s and animations being rendered at the same time, a quad core machine was used to run this game.

The video’s of the girl in the virtual bar, were shot in our in-house chroma key studio. She constantly interacts with the gamers, to make sure they won’t get bored. The beer and animations are all designed in 3D to give us the freedom of animation.

The combination of the Daylight rear projection film and a Barco full-HD projector gave awesome results. The contrasts are amazing, and are comparable to any lcd screen.

After finalising the Flash game and the screen’s construction, the final results look amazing.

Start throwing balls rockers !!!

Special thanks go to Proximus and ASP Blue Squares for their partnership in this project.