Flair Lovebox

In February, around Valentine’s Day, the lifestyle magazine Flair wanted people to record their Valentine wishes and post them on the Flair website. Engage BBDO, the agency that successfully coordinated the entire project, had a specialised contractor build a cosy “lovebox”, in which we installed one of our touch screens and a camera.

The lovebox was a big success. It travelled the country for more than 2 months, making a stop at the major events. Some of the locations on our tour:

• Regi In The Mix
• I Love The 90’s
• Belzik Festival
• NRJ MusicTour

• Gent
• Hasselt
• Leuven
• Brussel
• Bruxelles City 2
• Antwerpen
• Ikea Liège

Using the touch screen, people had to enter their personal details, and were then given the opportunity to record a funny, original or touching message for their partner. The most remarkable recordings were selected, and rewarded with a nice prize.

The entire offline activation was linked to an online platform as well. This part of the activation consisted of a form where people could upload their “home-made” messages.

These files were sent to our video server, converted to a filetype suitable for online usage, and passed through to the servers of Flair itself, where every recorded & uploaded video was displayed in a gallery.

Nokia X6 & Ovi Store

For the launch of the brand new Nokia X6, together with the promo campaign for Nokia’s Ovi Store, we developed a retail application, demonstrating the ease of downloading and installing applications from the store.

The application showed the widgets available in the store, with live data where possible. This whole campaign was deployed in the major phone reselling locations here in Belgium. With a total count of 60 touch screens, visibility was guaranteed. Nokia saw a remarkable increase in downloads on the Ovi Store, making them a happy client.

• Radecs – Bruges
• EuroSpine – Warsaw (Poland)
• Interreg – Ostend
• Reumato – Mechelen
• SARB – Ostend

Our Multimedia department as well has finished some challenging projects, as there were:

Nokia N97 Mini campaign

For the promotion of this successor of Nokia’s flagship device, the Nokia N97, we created an adapted version of the N97 application, to be placed as an interactive kiosk. These eye-catching totems were spread out over Belgium & the Netherlands in key selling points. They have proven to be great tools for phone resellers, as they mimic the interface of the actual device, which makes the totems perfect for convincing potential buyers of the N97 mini.

Nokia N900 campaign

There has been quite a buzz around this new Maemo-powered device. It’s mindblowing specifications, combined with the opensource operating system, can bring a true mobile computer to a user’s pocket. For the launch of this incredible device, we came up with an interactive totem, which explained the power of the combination of Maemo and the N900. We did this by combining several video’s, an interactive demo of the panoramic desktop-feature, and a brief summary of the specs of the device.

These totems were spread across the Netherlands, since the campaign focusses on this specific country. In addition to the totems placed in key selling points, there were a few extra totems, which were placed at mobile conferences during the month of December.

To support this interactive campaign online, we made a webversion of the touch-application as well. You can take a look for yourself via one of the following url’s:

• http://www.ontdeknokian900.nl
• http://www.ontdeknokian900.be
• http://www.decouvrenokian900.be

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KBC Campus Tour

The Belgian bank & insurrance company KBC has the kind habbit of wishing students in the larger cities in the country a good start of the academic year, by supporting their events at the year’s kickoff. This year, KBC wanted to bring interactivity to their booth, and asked Create to come up with a solution in the line of their online campaign.

This online campaign consisted out of a pixel-designed game. Our development team started working on an eye-catching multiplayer game, to be placed at the kickoff-events. The final result was a ball-throwing game, being shown on our big projection screen. We used the same technique as we did for the Proximus game, earlier last year.

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Our new holo-screen

The last weeks, we have been finetuning the newest acquisition of our Interactivity devision. Below you can see a video-demo of this 63 inch iWindow holo-screen. The screen is dual-touch enabled, which opens up a whole new range of possibilities in the interaction with users. As demonstrated in the video, we have pushed the transparancy of this holoscreen to the max, by using our state-of-the-art rear projection foils.

Supreme image quality is achieved by using one of our Full-HD Barco HD8 projectors.  The combination of the 1920 x 1080 resolution, and the maximum brightness of up to 8000 lumen, delivers a truly amazing image.

We look forward to another exciting year, with many challenging upcoming or ongoing projects!

Happy 2010 from the entire Create team!

Here is a quick summary of the development of this challenging project;

First of all we ordered a special protective glass plate with a thickness of 2.5 cm. We had to make sure it was strong enough, so the balls wouldn’t break or damage the glass. The glass has a special anti-reflective coating to optimize the visibility of the projection.

The optical camera touchframe is applied to the front of the glass, but because the optical system is very fragile, we had to make sure the touchscreen camera’s and backlights are well protected from incoming fire.

In this picture we are mounting the Daylight rear projection film on the back of the glass.

In the meanwhile our Flash developers started designing and developing the game. Game development in Adobe Flash on a 1920px *1080px resolution is quite a challenge, a lot of time was spent optimising the graphics and video’s. Because there are so many video’s and animations being rendered at the same time, a quad core machine was used to run this game.

The video’s of the girl in the virtual bar, were shot in our in-house chroma key studio. She constantly interacts with the gamers, to make sure they won’t get bored. The beer and animations are all designed in 3D to give us the freedom of animation.

The combination of the Daylight rear projection film and a Barco full-HD projector gave awesome results. The contrasts are amazing, and are comparable to any lcd screen.

After finalising the Flash game and the screen’s construction, the final results look amazing.

Start throwing balls rockers !!!

Special thanks go to Proximus and ASP Blue Squares for their partnership in this project.

Create Multimedia developed an interactive application that runs on a holografic iWindow kiosk. A virtual presenter in De Meyer outfit guides you through this application and invites you to play a game…

For the launch campaign of the new Nokia 5800 XpressMusic we have installed an iWindow interactive window with sound to demonstrate the main functions of this new device.

Bypassers can control the mobile phone by touching the glass. Create Multimedia developed an Adobe Flash application similar to the phone’s interface. You can listen to music, look at maps, browse video’s, photo’s, …

The hardware we used was an iWindow Interactive foil combined with their unique daylight technology. This gave an awesome result, even in bright sunlight!

Furthermore we also use the iWindow through glass sound system, to play music on the street.

Combining audiovisual- hardware with interactive-media-applications is what makes Create Multimedia a unique company.

[See post to watch Flash video] ]]> http://www.createmultimedia.be/blog/2009/03/iwindow-nokia-shop-antwerp/feed/ 6