Recent interactive projects
Since our last blogpost, we had the opportunity to develop some challenging interactive projects, for major international clients.
Flair Lovebox
In February, around Valentine’s Day, the lifestyle magazine Flair wanted people to record their Valentine wishes and post them on the Flair website. Engage BBDO, the agency that successfully coordinated the entire project, had a specialised contractor build a cosy “lovebox”, in which we installed one of our touch screens and a camera.
The lovebox was a big success. It travelled the country for more than 2 months, making a stop at the major events. Some of the locations on our tour:
- Gent
- Hasselt
- Leuven
- Brussel
- Bruxelles City 2
- Antwerpen
- Ikea Liège
Using the touch screen, people had to enter their personal details, and were then given the opportunity to record a funny, original or touching message for their partner. The most remarkable recordings were selected, and rewarded with a nice prize.
The entire offline activation was linked to an online platform as well. This part of the activation consisted of a form where people could upload their “home-made” messages.
These files were sent to our video server, converted to a filetype suitable for online usage, and passed through to the servers of Flair itself, where every recorded & uploaded video was displayed in a gallery.
Nokia X6 & Ovi Store
For the launch of the brand new Nokia X6, together with the promo campaign for Nokia’s Ovi Store, we developed a retail application, demonstrating the ease of downloading and installing applications from the store.
The application showed the widgets available in the store, with live data where possible. This whole campaign was deployed in the major phone reselling locations here in Belgium. With a total count of 60 touch screens, visibility was guaranteed. Nokia saw a remarkable increase in downloads on the Ovi Store, making them a happy client.