Nespresso Interactive experience
Development
CREATE developed an interactive touch application, bringing the Nespresso experience to a broad audience. The application boasts an overview of the 16 selected Nespresso Grand Crus, the range of Nespresso branded machines, an introduction to the Nespresso Club, and a separate category to highlight their environmental program.
Hardware
The application is presented to the audience on 3 high-quality touch screens, driven by Apple Mac Mini devices. The booth in which the screens are implemented, is furthermore permanently brought to attention of by-passers by hosts & hostesses. People then are guided to the Nespresso booth, where they can experience the ease of use of the Nespresso machines, select their prefered Grand Cru on our touch screens, and enjoy the sensation of their newly discovered perfect match.
Something extra
To make the booth really come to life, CREATE implemented a real-time cup high-lighter. The center touch display controls the back of the booth, where 16 glass towers filled with Nespresso capsules, are being lit up, when their Grand Cru is selected on the touch application. The playful character of this hardware implementation, is a true eye catcher, and at the same time makes it really easy for the audience to select a coffee.
The booth itself was created and designed by our friends at Creneau international, CREATE took care of the interactive hardware and touch-screen application.
