Nokia wanted to show the new Nokia E7 to the salesmen of different telecom shops all over Belgium and the Netherlands but on a new and interactive way.
So Engage BBDO asked us to CREATE to Nokia BSI battle. The stores who subscribed themselves received the new Nokia E7 on which the game was installed. Every day a different question was sent to the different devices around the country at the same time. To find the answer they had to use different key specs of the phone. The answers were processed and players could see their scores on the scoreboard using the phone. The store who has the highest score at the end of the campagne received the Nokia E7 for all the participants.
CREATE developed the symbian application and cms system for this campaign and also took care of the complete configuration of over 80 devices.
For each device we had to create facebook accounts, setup foresquare, add contacts. This configuration process had to be redone every week and this within a couple of days.
During the campaign CREATE kept track of the game. We provided support for all technical issues from 3G connections to scoreboard questions.
Long story short, CREATE provided Engage BBDO with a total technical support, being a very flexible partner we made sure the whole campaign worked flawlessy on the technical side.